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Privacy and Cookie Policy


Life Assure Online and Lyn Financial Services are trading styles of LFS & Partners Ltd. Our registered office is 9 Queen Street, Lynton, Devon, EX35 6AA.

The directors are James PA Tucker, Jonathan Ward and Robert Isaacs.LFS & Partners Ltd take the privacy of our customers very seriously. All data is stored and used in accordance with the Data Protection Act 1998.

The personal information we collect from you, when you input it into our quote form, we use to contact you to ensure that you have the relevant quote to suit your requirements. There is never any obligation to buy a product from us. This information is never sold to another company. It is only used outside our company if you submit an application through us for a financial product.

When you choose to leave your telephone number and email address, one of our advisers will attempt to contact you to ensure that you have received the correct type of quote to suit your requirements. There will be no obligation to purchase a product through us.

We may collect data from a variety of sources:

  • When you telephone and speak to one of our advisers enquiring about a quote.
  • When you get a quote from our website.
  • Occasionally we use leads from a third party where you have permitted your personal details to be passed to another company for marketing purposes.
  • From reference agencies such as Experian that may verify your identity in accordance with anti-money laundering regulations (only carried out when you conduct business with us).

We regularly collect statistical information from across our site to ensure that our website is working efficiently. No personal data is collected with these statistics, only the ISP, where you have arrived from and the date and time.

From time to time, we may use your email address to contact you about special customer promotions provided by third parties. If so, we will try to ensure that these are relevant to your requirements. Should you wish to be excluded from any such notifications, please email us at or telephone us on 01823 423823.


A cookie is a small file that is sent to your browser from a web server and stored on your computer's hard drive. It will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Cookies cannot be used by themselves to identify you. Nor can they read your hard drive. Most major websites use cookies.

Session cookies are temporary cookies that remain in the cookie file of your browser until the end of each user session. Session cookies are essential to our service. They allow you to carry information across pages of our site and avoid having to re-enter information. We also use session cookies to collect anonymised aggregated website statistics.